• 品牌.城市:从风格生活再造城市DNA

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    • Category : cn-professional-series-others
    • ISBN Code: 9789864770687
    • Format : Paperback
    • By (Author):
    • Publisher: 商周出版
    • Published Date: 11 Aug 2016

     

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本书不谈大家已熟知的国际大都会,而要透过七种城市品牌定位类型,带领大家走一遭它们的品牌建立之路。或许你对它们已有些许认识,但每一个城市故事背后,我们试图串接它的文化脉络、生活风格、产业发展、城市景观,从无形到有形,逐步建立品牌识别度,支撑起该城市的意象,也借此看到我们自身城乡的可能。
 


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MPH - 品牌.城市:从风格生活再造城市DNA ISBN - 9789864770687