• 非买不可! IKEA的设计

    RM 59.40

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    • Category : C-MARKETING & ADVERTISING
    • ISBN Code: 9789864791866
    • Format : Paperback
    • By (Author):
    • Publisher: 天下文化
    • Published Date: 30 Mar 2017

     

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    Price may change from time to time as advised by the publishers

有了好的产品,IKEA还会用心设计能与消费者接触的每一个机会,从型录到卖场,从广告到服务…你知道吗?甚至连全球IKEA门市单日卖出290万颗的瑞典肉丸,都不只是个商品,它不但身兼瑞典文化与美食的推广大使,同时还是IKEA业绩最好的沙发销售员,小兵怎么立大功?而「IKEA的设计」究竟涵盖哪些层面?
 



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MPH - 非买不可! IKEA的设计 ISBN - 9789864791866