• 无敌攻心营销术

    RM 35.80

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    • Category : C-MARKETING & ADVERTISING
    • ISBN Code: 9787802059757
    • Format : Paperback
    • By (Author): 江纬辰
    • Publisher: Chinese Books

     

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    Price may change from time to time as advised by the publishers

顶尖企业没有SOP,就没有效率,但只会死守SOP,也注定丧失核心竞争力。“服务至上”四个字,在SOP手册里只是口号。“顾客永远是对的”,也是只有笨蛋才会相信的广告。其实,真正能让消费者死心塌地、心甘情愿支持你的,是SOP手册不会告诉你的——“用心者,天下无敌”。本书将举上百个实际实例,告诉你顶尖企业和TOP SALES,如何在SOP上加一点用心,让自己成为客户心中永不可替代的“唯一”。
 



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MPH - 无敌攻心营销术 ISBN - 9787802059757