• 四大品牌传奇

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    • Category : C-BUSINESS & MANAGEMENT
    • ISBN Code: 9789862714690
    • Format : Paperback
    • By (Author): 王擎天
    • Publisher: 創見文化
    • Published Date: 12 Feb 2014

     

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就在地球的另一端,ZARA总裁阿曼西奥.欧特嘉击败股神巴菲特,成为全球第三大富豪,
在他背后,雄据美国与瑞典的GAP、H&M正虎视耽耽,准备夺回平价服饰龙头。
这股战火也波及了台湾;就在今年,GAP已悄悄将触角伸进了信义区.. .

平价也能带来商机!卖衣也能成就首富!
带您认识UNIQLO、ZARA、H&M、GAP等四大品牌的传奇故事!
 



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MPH - 四大品牌传奇 ISBN - 9789862714690