• Oxford Revision Series: Principles of Marketing, 2E

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    RM 32.90

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    • Category : TEST PREP/STUDY TIPS
    • ISBN Code: 9789676590510
    • Format : Paperback
    • By (Author): Yusniza Kamarulzaman; Nor Khalidah Abu
    • Publisher: Oxford Fajar
    • Published Date: 31 Dec 2012

     

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The Oxford Revision Series: Principles of Marketing 2e summarizes the key concepts and practices of marketing which are essential to understanding this important subject. This revision book provides a succinct exposition of all the main topics in marketing, covering the overview of marketing, strategic marketing planning, understanding buyer behaviour, researching market opportunities, product, pricing and place. Chapters covering promotion and issues of contemporary marketing are also provided.
 



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