• Scale Development: Theory and Applications, 3E

    • (Average rating 3.86 / 120 ratings / 5 reviews)

    RM 256.50

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    • Category : BUSINESS MATHS & STAT
    • ISBN Code: 9781412980449
    • Format : Paperback
    • By (Author): DeVellis, Robert F.
    • Publisher: Sage Publications
    • Published Date: 01 Jun 2011


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This book presents complex concepts in a way that helps students to understand the logic underlying the creation, use, and evaluation of measurement instruments and to develop a more intuitive feel for how scales work. Robert DeVellis demystifies measurement by relating it to familiar experiences and by emphasizing a conceptual rather than a strictly mathematical understanding. Students attention is drawn to important concepts that are foundational for subsequent topics, with opportunities provided to test understanding through chapter summaries and exercises.

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(Average rating 3.86 / 120 ratings / 5 reviews)

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