• Small Fish 2.0 Mastering Brand Experience: Simple and Proven Methods of Creating a Brand Worth Sharing

    • (Average rating 5.00 / 2 ratings / 1 reviews)

    RM 40.00

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    • Category : BRANDING
    • ISBN Code: 9789675945489
    • Format : Paperback
    • By (Author): Leow Leik Hong; Benson Wong
    • Publisher: Penerbit Wawasan Nusa (M) Sdn Bhd
    • Published Date: 02 Jun 2016

     

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    Price may change from time to time as advised by the publishers

Brand is about :

*The stories told by your customers to those around them,

*The values you have created through advertising and marketing,

*The happy memories you left your customers,

*The unforgettable events you have organised,

*Reconnecting communities and joining the dots of seciety

BRAND = ( PURPOSE + PEOPLE + CULTURE )

 



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MPH - Small Fish 2.0 Mastering Brand Experience: Simple and Proven Methods of Creating a Brand Worth Sharing ISBN - 9789675945489