• The Iconist

    • (Average rating 4.31 / 13 ratings / 6 reviews)

    RM 112.90

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    • Category : ADVERTISING
    • ISBN Code: 9781948836418
    • Format : Paperback
    • By (Author): MUSTARD,JAMIE
    • Publisher: BENBELLA
    • Published Date: 17 Oct 2019

     

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    Price may change from time to time as advised by the publishers

The secret to standing out lies in creating content that the desired audience will “lock” onto and remember with little effort—simple, bold ideas that can be immediately understood. The Iconist reveals a set of primal laws in human society that explain why some things stand out and endure in the mind, while others are rejected. Blending relevant examples from history and pop culture with cutting-edge psychology, Mustard explores why certain things stick and others fade from memory—and gives you an owner’s manual to make any idea, product, or service stand out and be remembered. Forget relying on luck or trial-and-error: Mastering this process will enable you, no matter your field or endeavor, to confidently craft messages that resonate with your target audience through simple, fool-proof methods. 
 
 



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(Average rating 4.31 / 13 ratings / 6 reviews)

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