• A Stakeholder Approach to Issue Management (The Strategic Management Collection)

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    RM 119.80

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    • Category : PUBLIC RELATIONS
    • ISBN Code: 9781606490976
    • Format : Paperback
    • By (Author): Boutilier, Robert
    • Publisher: Business Expert Press
    • Published Date: 01 Jan 2011

     

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This outstanding book offers you a fact-based strategy development process for managing issues and controversies.

The technique described in this book have proven effective in issue management projects around the world. They work equally well wether the stakeholders are illiterate subsistence villagers or Internet savvy global activists.
 



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