• Happy Money: The Science of Happier Spending

    • (Average rating 3.66 / 2032 ratings / 254 reviews)

    RM 69.90

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    • Category : CONSUMER BEHAVIORS
    • ISBN Code: 9781451665079
    • Format : Paperback
    • By (Author): Dunn, Elizabeth
    • Publisher: SIMON & SCHUSTER
    • Published Date: 20 May 2014

     

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Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending.

Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.

Happy Money offers a tour of research on the science of spending, explaining how you can get more happiness for your money. Authors Elizabeth Dunn and Michael Norton have outlined five principles—from choosing experiences over stuff to spending money on others—to guide not only individuals looking for financial security, but also companies seeking to create happier employees and provide “happier products” to their customers. Dunn and Norton show how companies from Google to Pepsi to Charmin have put these ideas into action.

 



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(Average rating 3.66 / 2032 ratings / 254 reviews)

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