• What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds

    • (Average rating 3.65 / 79 ratings / 6 reviews)

    RM 97.90

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    • Category : ADVERTISING
    • ISBN Code: 9781419584336
    • Format : Paperback
    • By (Author): Briggs
    • Publisher: Kaplan (Us)
    • Published Date: 01 Sep 2006

     

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Uncovers bold new advertising insights from the largest-ever global marketing research project among 30 Fortune 200 companies.

 



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(Average rating 3.65 / 79 ratings / 6 reviews)

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MPH - What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds ISBN - 9781419584336