• Why We Buy: The Science of Shopping: Updated and Revised for the Internet, the Global Consumer, and Beyond (Updated, Revised)

    • (Average rating 3.91 / 11579 ratings / 480 reviews)

    RM 79.90

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    • Category : CONSUMER BEHAVIORS
    • ISBN Code: 9781416595243
    • Format : Paperback
    • By (Author): Underhill, Paco
    • Publisher: SIMON & SCHUSTER
    • Published Date: 30 Dec 2008

     

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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:

- The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

- A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.
 

 



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(Average rating 3.91 / 11579 ratings / 480 reviews)

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MPH - Why We Buy: The Science of Shopping: Updated and Revised for the Internet, the Global Consumer, and Beyond (Updated, Revised) ISBN - 9781416595243