• Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results

    • (Average rating 4.06 / 604 ratings / 54 reviews)

    RM 69.90

    Product Unavailable. For enquiry, please email to contact@mph.com.my

    • Category : marketing-and-advertising
    • ISBN Code: 9781401397746
    • Format : Paperback
    • By (Author): Mitchell, Jack
    • Publisher: Hyperion

     

    * This product is zero-rated GST. Price payable is exclusive of GST * Discount valid for Online Purchase(s) only. Not applicable for purchases at MPH outlets.
    Price may change from time to time as advised by the publishers


The only way to stay in business is with customers, and Jack Mitchell knows how to attract them, and how to keep them. He has a deceptively simple but winning approach to customer service - that a relationship is at the heart of every transaction. Jack's business philosophy is based on "hugs" - personal touches that impress and satisfy the customer, such as:

  • Having a "kids' corner" with TV, books, and treats
  • Introducing customers to business contacts
  • Letting your customer use your office to make a personal phone call
  • And many more specific ideas to improve customer relationships
  • This is a proven theory-hugging works! Complete with anecdotes that exemplify outstanding customer service, this book shows how any business can adapt this hugging philosophy to attract great staff, lower marketing costs, and maintain higher gross margins and long-term revenues. At a time when customer service has become the difference between success and failure, this book shows how Jack's one-of-a-kind philosophy brings the results you're looking for.

     


    Goodreads Reviews

    (Average rating 4.06 / 604 ratings / 54 reviews)

    Bestsellers in marketing-and-advertising

    MPH - Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results ISBN - 9781401397746