• Marketing Made Simple

    • (Average rating 4.38 / 13 ratings / 1 reviews)

    RM 79.90

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    • Category : MARKETING (GENERAL)
    • ISBN Code: 9781400203796
    • Format : Paperback
    • By (Author): Miller, Donald
    • Publisher: Harpercollins Focus
    • Published Date: 16 Apr 2020

     

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Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers' lives. To solve this dilemma, Don Miller wrote Building a StoryBrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand's message.
 
Now, Don is taking it a step further with this five-part checklist that helps marketing professionals and business owners apply the StoryBrand messaging framework across key customer touchpoints to effectively develop, strengthen, and communicate their brand's story to the marketplace.
 



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