• Marketing Strategy 8ed

    • (Average rating 3.64 / 45 ratings / 2 reviews)

    RM 95.00

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    • Category : MARKETING MANAGEMENT
    • ISBN Code: 9781259010903
    • Format : Paperback
    • By (Author): Walker
    • Publisher: Mcgraw Hill

     

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Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition

 



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