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  • Myths of Marketing

    • (Average rating 5.00 / 3 ratings / 2 reviews)

    RM 55.92

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    • Category : MARKETING (GENERAL)
    • ISBN Code: 9780749483913
    • Format : Paperback
    • By (Author): Leboff, Grant
    • Publisher: KOGAN PAGE LTD
    • Published Date: 30 Jan 2020

     

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The world of marketing is abound with a staggering number of misconceptions, fallacies and falsehoods. In Myths of Marketing, recognized industry expert Grant Leboff takes readers on a fascinating and entertaining journey through some of the most deeply entrenched stereotypes that exist in the industry, from the idea that sales and marketing are basically the same and that getting people's attention costs a lot of money, to the notion that demography is the best way to segment your market and 'content is king'. 
 
 



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