• Creating Success: How To Write A Marketing Plan (2016), 5TH Ed.

    • (Average rating 3.29 / 35 ratings / 6 reviews)

    RM 23.90

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    • Category : MARKETING MANAGEMENT
    • ISBN Code: 9780749475710
    • Format : Paperback
    • By (Author): Westwood, John
    • Publisher: Kogan Page Ltd
    • Published Date: 03 Sep 2016

     

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How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business.
 



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(Average rating 3.29 / 35 ratings / 6 reviews)

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MPH - Creating Success: How To Write A Marketing Plan (2016), 5TH Ed. ISBN - 9780749475710