• Questionnaire Design 3E: How to Plan, Structure & Write Survey Material for Effective Market Research

    • (Average rating 3.48 / 33 ratings / 3 reviews)

    RM 146.90

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    • Category : MARKETING RESEARCH
    • ISBN Code: 9780749467791
    • Format : Paperback
    • By (Author): Brace, Ian
    • Publisher: Kogan Page Ltd
    • Published Date: 03 Jun 2013

     

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Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded and facilitate data processing. Questionnaire Design explains the role of questionnaires in marketing research and looks at different types of questionnaire, examining when and how they should be employed.

The book shows students and practitioners how to plan, structure and compose the right questionnaire for the research being done. Fully updated with new content on encouraging respondent involvement, the third edition also includes the latest information on online questionnaires and interviews, their problems and potential.

 



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MPH - Questionnaire Design 3E: How to Plan, Structure & Write Survey Material for Effective Market Research ISBN - 9780749467791