• The CMO's Social Media Handbook: A Step-By-Step Guide for Leading Marketing Teams in the Social Media World

    • (Average rating 3.50 / 4 ratings / 1 reviews)

    RM 112.05

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    • Category : MARKETING (GENERAL)
    • ISBN Code: 9780692213032
    • Format : Hardcover
    • By (Author): Friedman, Peter
    • Publisher: LiveWorld
    • Published Date: 01 Sep 2014

     

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It's a terrific time to be a senior marketing leader-if you're prepared to leverage social effectively, and with time, utilize its power to transform marketing for your brand. In The CMO's Social Media Handbook, Peter Friedman distills 30 years of experience to offer a combined practical tool kit and social-media-theory crash course to help big-brand marketing leaders with everything from dealing with vendors to establishing a social brand identity to managing crucial conversations at every level of the organization.
 



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MPH - The CMO's Social Media Handbook: A Step-By-Step Guide for Leading Marketing Teams in the Social Media World ISBN - 9780692213032