• How to Sell at Margins Higher Than Your Competitors: Winning Every Sale at Full Price, Rate, or Fee

    • (Average rating 3.91 / 57 ratings / 7 reviews)

    RM 107.77

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    • Category : MARKETING MANAGEMENT
    • ISBN Code: 9780471744832
    • Format : Paperback
    • By (Author): Brooks
    • Publisher: John Wiley
    • Published Date: 01 Nov 2005

     

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Every business in every industry faces the specter of lower-priced competition. In order to maintain healthy margins, most companies can't drop their prices endlessly. Instead, they have to find a way to sell their product despite its price. This book offers practical advice and smart tactics for outselling a lower-priced competitor. Readers will learn why price isn't the final determinant of whether a customer buys a product; how to build a great customer service program; how to defeat the arguments of customers who buy on price; and how to price products appropriately. In addition, this handy resource also includes real-world examples and situations that will help salespeople sell anything, no matter what the price.
 



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(Average rating 3.91 / 57 ratings / 7 reviews)

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MPH - How to Sell at Margins Higher Than Your Competitors: Winning Every Sale at Full Price, Rate, or Fee ISBN - 9780471744832