• Social Media Metrics: How to Measure and Optimize Your Marketing Investment

    • (Average rating 3.48 / 145 ratings / 18 reviews)

    RM 89.77

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    • Category : marketing-and-advertising
    • ISBN Code: 9780470583784
    • Format : Paperback
    • By (Author): Sterne
    • Publisher: John Wiley
    • Published Date: 05 Apr 2010

     

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Explains why striving for more Twitter followers or Facebook friends than the competition is a failing strategy, how to leverage the time and effort that is invested in social media, how to convince wary colleagues that social media works and much more.
 


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(Average rating 3.48 / 145 ratings / 18 reviews)

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MPH - Social Media Metrics: How to Measure and Optimize Your Marketing Investment ISBN - 9780470583784