• Buyology: Truth and Lies about Why We Buy

    • (Average rating 3.76 / 10785 ratings / 785 reviews)

    RM 74.90

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    • ISBN Code: 9780385523899
    • Format : Paperback
    • By (Author): Lindstrom, Martin
    • Publisher: BROADWAY
    • Published Date: 01 Feb 2010


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How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them?

In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.


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(Average rating 3.76 / 10785 ratings / 785 reviews)


MPH - Buyology: Truth and Lies about Why We Buy ISBN - 9780385523899