• Hooked: How to Build Habit-Forming Products

    • (Average rating 4.09 / 26049 ratings / 1576 reviews)

    RM 86.95

    Product Unavailable. For enquiry, please email to contact@mph.com.my

    • ISBN Code: 9780241184837
    • Format : Paperback
    • By (Author): Nir Eyal
    • Publisher: Penguin
    • Published Date: 06 Nov 2014


    * Discount valid for Online Purchase(s) only. Not applicable for purchases at MPH outlets.
    Price may change from time to time as advised by the publishers

Why do some products capture our attention while others flop? How do technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that subtly encourages customer behaviour; repeatedly bringing them back without costly advertising or aggressive messaging.
Based on years of research, consulting, and practical experience, Hooked shows how to create user habits that stick. With practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App, it's for product designers, marketers and anyone who seeks to understand how products influence our behaviour. It's the book Eyal wishes had been available to him as a start-up founder.


Goodreads Reviews

(Average rating 4.09 / 26049 ratings / 1576 reviews)


MPH - Hooked: How to Build Habit-Forming Products ISBN - 9780241184837