• The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior

    • (Average rating 3.99 / 251 ratings / 37 reviews)

    RM 72.00

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    • Category : MARKETING CHANNELS
    • ISBN Code: 9780143108757
    • Format : Paperback
    • By (Author): Benartzi, Shlomo
    • Publisher: Portfolio Us
    • Published Date: 07 Feb 2017

     

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In The Smarter Screen, behavioral economist Shlomo Benartzi reveals a tool kit of interventions for the digital age. Using engaging reader exercises and provocative case studies, Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways.
 



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(Average rating 3.99 / 251 ratings / 37 reviews)

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MPH - The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior ISBN - 9780143108757