• The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

    • (Average rating 3.80 / 413 ratings / 35 reviews)

    RM 121.00

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    • Category : MARKETING MANAGEMENT
    • ISBN Code: 9780071839327
    • Format : Hardcover
    • By (Author): Baxter, Robbie Kellman
    • Publisher: McGraw-Hill
    • Published Date: 17 Mar 2015

     

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In today's business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base―and explode their market valuation―in the most disruptive shift in business since the Industrial Revolution.

This is The Membership Economy.

Written by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how to:

  • Turn digital subscriptions into forever sales
  • Build an online community your customers will love
  • Develop new loyalty programs that really pay off
  • Transform freemium users into superusers
  • Create a self-generating revenue stream
  • Keep memberships and profits growing for years to come
 



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(Average rating 3.80 / 413 ratings / 35 reviews)

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MPH - The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue ISBN - 9780071839327