• Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics

    • (Average rating 3.00 / 2 ratings / 0 reviews)

    RM 147.00

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    • Category : MARKETING CHANNELS
    • ISBN Code: 9780071824491
    • Format : Paperback
    • By (Author): Spondor, Marshall
    • Publisher: McGraw-Hill
    • Published Date: 22 Nov 2013

     

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Align Strategy With Metrics Using Social Monitoring Best Practices

“Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately.”
-Paul Holmes, The Holmes Report

“Marshall has provided much-needed discipline to our newest marketing frontier—a territory full of outlaws, medicine men, dot com tumbleweeds, and snake oil.”
-Ryan Rasmussen, VP Research, Zócalo Group

“Marshall Sponder stands apart from the crowd with this work. His case study approach, borne of real-world experience, provides the expert and the amateur alike with bibliography, tools, links, and examples to shortcut the path to bedrock successes. This is a reference work for anyone who wants to explore the potential of social networks.”
-W. Reid Cornwell, Ph.D., Chief Scientist, The Center for Internet Research

“Marshall is a solutions design genius of unparalleled knowledge and acumen, and when he applies himself to the business of social media, the result is a timely and important commentary on the state of research capabilities for social media.”
-Barry Fleming, Director, Analytics & Insights, WCG, and Principal, DharmaBuilt.com

 



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MPH - Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics ISBN - 9780071824491