• Positioning - The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace

    • (Average rating 4.03 / 13943 ratings / 339 reviews)

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    • Category : MARKETING (GENERAL)
    • ISBN Code: 9780071373586
    • Format : Paperback
    • By (Author): Ries, Al; Trout, Jack
    • Publisher: McGraw-Hill
    • Published Date: 31 Jan 2001

     

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The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:

  • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there
  • Position a follower so that it can occupy a niche not claimed by the leader
  • Avoid letting a second product ride on the coattails of an established one.
 



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(Average rating 4.03 / 13943 ratings / 339 reviews)

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MPH - Positioning - The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace ISBN - 9780071373586