• Consumer Behavior: Building Market Strategy

    • (Average rating 3.67 / 102 ratings / 4 reviews)

    RM 102.00

    Product Unavailable. For enquiry, please email to contact@mph.com.my

    • Category : CONSUMER BEHAVIORS
    • ISBN Code: 9780071315128
    • Format : Paperback
    • By (Author): Hawkins, Delbert I
    • Publisher: McGraw-Hill Higher Education
    • Published Date: 01 Apr 2012

     

    * Discount valid for Online Purchase(s) only. Not applicable for purchases at MPH outlets.
    Price may change from time to time as advised by the publishers

Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application

 



Goodreads Reviews

(Average rating 3.67 / 102 ratings / 4 reviews)

Bestsellers in CONSUMER BEHAVIORS

MPH - Consumer Behavior: Building Market Strategy ISBN - 9780071315128