• Marketing Warfare

    • (Average rating 4.10 / 1185 ratings / 70 reviews)

    RM 60.50

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    • Category : MARKETING MANAGEMENT
    • ISBN Code: 9780070527263
    • Format : Paperback
    • By (Author): Ries, Al; Trout, Jack
    • Publisher: McGraw-Hill Higher Education
    • Published Date: 22 Nov 1997

     

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"A business book with a difference: clear-cut advice,sharp writing and a minimum of jargon. "­­Newsweek

"Revolutionary! Surprising!"­­Business Week

"Chock-a-block with examples of successful and failed marketing campaigns,makes for a very interesting and relevant read."­­USA Today

You've got your hands on one of the greatest marketing manuals ever written­­the classic that defines the strategies, plans,and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors­­and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics­­defensive, offensive, flanking,and guerrilla. It's the book that wrote the new rules!

 



Goodreads Reviews

(Average rating 4.10 / 1185 ratings / 70 reviews)

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MPH - Marketing Warfare ISBN - 9780070527263