• The Birth Of Korean Cool: How One Nation Is Conquering The

    • (Average rating 3.83 / 1787 ratings / 281 reviews)

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    • Category : ASIAN CULTURE & TRADITION
    • ISBN Code: 9781250045119
    • Format : Paperback
    • By (Author): Ey Hong
    • Publisher: PICADOR
    • Published Date: 05 Aug 2014

     

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By now, everyone in the world knows the song "Gangnam Style" and Psy, an instantly recognizable star. But the song's international popularity is no passing fad. "Gangnam Style" is only one tool in South Korea's extraordinarily elaborate and effective strategy to become a major world superpower by first becoming the world's number one pop culture exporter.
 
As a child, Euny Hong moved from America to the Gangnam neighbourhood in Seoul. She was a witness to the most accelerated part of South Korea's economic development, during which time it leapfrogged from third-world military dictatorship to first-world liberal democracy on the cutting edge of global technology.
 



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