• Dataclysm: Who We Are

    • (Average rating 3.74 / 10173 ratings / 1098 reviews)

    RM 74.90

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    • Category : GENERAL SOCIAL STUDIES
    • ISBN Code: 9780804186605
    • Format : Paperback
    • By (Author): Rudder, Christian
    • Publisher: Random House
    • Published Date: 09 Sep 2014

     

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In 'Dataclysm', Christian Rudder, founder of one of the world's biggest dating websites OkCupid, puts this flood of information to an entirely different use: understanding human nature. Drawing on terabytes of data from Twitter, Facebook, Reddit, OkCupid and many other sites, Rudder examines the terrain of human experience to answer a range of questions: Does it matter where you went to school? How racist are we? How do political views alter relationships? Philosophers, psychologists, gene hunters and neuroscientists have tried to explain our flaws and foibles. Rudder shows that in today's era of social media, a powerful new approach is possible, one that reveals how we actually behave when we think no one's looking. Outrageous and illuminating, 'Dataclysm', is a portrait of our essential selves dark, absurd, occasionally noble and a first look at a revolution in the making.
 



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(Average rating 3.74 / 10173 ratings / 1098 reviews)

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MPH - Dataclysm: Who We Are ISBN - 9780804186605