• Business Writing, 2E: The Evolution of Writing with Style & Impact

    RM 29.90

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    • Category : BUSINESS LETTERS
    • ISBN Code: 9789833831432
    • Format : Paperback
    • By (Author): Hirst, David
    • Publisher: Advantage Quest Pub.

     

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Plain English

The Traditional approach to wriing business documents has often left the reader feeling confused, inferior, deceived, irritated and angry. However, in recent years there has been a move towards using a simpler form of language for all business documents that customers and colleagues can easily understand. It's called Plain English.

What is Plain English?

It can be defined as something that the intended audience can understand the first time they read it.

Why is Plain English Important?

In effect, it has divided the corporate world in two: those that are proactive, positive and dynamic; and those who wish to cling stoically to past practices. The former use Plain English in their documents to get their meaning across clearly, accurately and briefly. Instead of focussing solely on the message they want to send, they also consider what the reader expects to understand. So even when the answer is a refusal to a request, the reader's reaction is professional rather than emotional.

Why this book?

This book is designed to help professionals write clearer, easier-to-understand documents that send the right message to the intended reader. It does this by looking at the ways vocabulary, sentence and paragraph structure, layout and message management impact on the way the reader perceives the message. And it's written in a Plain English style to help you fully exploit its contents. Enjoy!

 



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