• GO For It! A Roller-Coaster Public Relations Adventure

    RM 32.90

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    • Category : business-and-management
    • ISBN Code: 9789674151669
    • Format : Paperback
    • By (Author): De Kretser, Michael
    • Publisher: MPH Publishing
    • Published Date: 12 Dec 2013


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GO For It! is the memoirs of lifelong public relations man Michael de Kretser, who has travelled the globe to establish offices in various countries and was responsible for the wild and wacky—but thoroughly effective—campaigns for some of the world's biggest brands. If you work in public relations, or aspire to do so, GO For It! —written with the same gung-ho attitude he exhibited throughout his brilliant career—is essential reading.


MPH - GO For It! A Roller-Coaster Public Relations Adventure ISBN - 9789674151669