• GO For It! A Roller-Coaster Public Relations Adventure

    RM 32.90

    Available for shipping in 2-5 working days

    • Category : business-and-management
    • ISBN Code: 9789674151669
    • Format : Paperback
    • By (Author): De Kretser, Michael
    • Publisher: MPH Publishing
    • Published Date: 12 Dec 2013

     

    * This product is zero-rated GST. Price payable is exclusive of GST * Discount valid for Online Purchase(s) only. Not applicable for purchases at MPH outlets.
    Price may change from time to time as advised by the publishers

GO For It! is the memoirs of lifelong public relations man Michael de Kretser, who has travelled the globe to establish offices in various countries and was responsible for the wild and wacky—but thoroughly effective—campaigns for some of the world's biggest brands. If you work in public relations, or aspire to do so, GO For It! —written with the same gung-ho attitude he exhibited throughout his brilliant career—is essential reading.

 


MPH - GO For It! A Roller-Coaster Public Relations Adventure ISBN - 9789674151669