• The Art of Negotiation: Principles and Strategies That Can Make You a Fortune

    RM 19.90

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    • Category : business-and-management
    • ISBN Code: 9789670610917
    • Format : Paperback
    • By (Author): Merrington, Chris
    • Publisher: ADVANTAGE QUEST PUB.
    • Published Date: 31 Oct 2014


    * This product is zero-rated GST. Price payable is exclusive of GST * Discount valid for Online Purchase(s) only. Not applicable for purchases at MPH outlets.
    Price may change from time to time as advised by the publishers


Learn to negotiate with your clients more profitably.

This book will save you a fortune and maybe even make you a fortune. Its practical approach means you can apply the proven strategies in your business today. Discover…

  • How to confidently hold your price
  • How to say ‘no' to clients while improving your relationship
  • How to negotiate higher fees and prices
  • How to handle unrealistic timescales and budgets
  • How to respond to ‘you've got the business if your drop your price'
  • How to prepare for meetings with Procurement

“…I have no hesitation in recommending this book…its easy-to read format makes it more likely that its lessons will be put to good use…” — Hamish Pringle, former Director General, IPA. Reviewed in Market Leader, The Marketing Society's Journal

“This is great - more than a book on negotiation - it should be a bible for all agency account handlers. Inspiring and practical.” - Tara Page, Client Services Director, Saatchi and Saatchi Health

“Moving from supplier to partner should be the goal of any forward-thinking agency - the thoughtful and practical advice here can really help to make the goal a reality.” - Phil Bartlett, General Manager, Torre Lazur McCann, McCann World Group


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MPH - The Art of Negotiation: Principles and Strategies That Can Make You a Fortune ISBN - 9789670610917