• Amazon

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    • Category : CASES & READING
    • ISBN Code: 9781642794380
    • Format : Paperback
    • By (Author): WALL, BENJAMIN
    • Publisher: Morgan James
    • Published Date: 19 Dec 2019

     

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The extraordinary success of Amazon is due to market-leading strength in three “dimensions” of value: owning the mightiest supply chain to deliver fastest and cheapest the broadest range of products, enhancing what customers and business partners are doing when using the website / online ecosystem, and knowing how to implement the optimal terms and conditions in the after-sales customer experience. Wall takes a look at the unique managerial skill of Amazon and how each of these organizational areas operates externally and internally according to a separate business logic based on a dimension of value.
 
 



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