• Peers Inc: How People and Platforms Are Inventing the Collaborative Economy and Reinventing Capitalism

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    • Category : CASES & READING
    • ISBN Code: 9781610395540
    • Format : Hardcover
    • By (Author): Chase, Robin
    • Publisher: Public Affairs
    • Published Date: 09 Jun 2015

     

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The Peers Incorporated model combines two powerful forces. On one side, we have industrial strengths: companies, governments, and institutions (i.e., the "Inc.") that apply significant resources, talent, and money to simplify the complex, apply standards and consistency, deliver economies of scale, and create global brands. On the other we have individual-strengths: autonomous individuals and small companies (i.e., the "Peers") engaged in local, small scale, customized, and specialized efforts to create just-right unique goods and services, often tapping into their own social networks to promote and distribute them.

When companies and peers each are able to focus on what they do best and can handle what is difficult, annoying, or just plain impossible for the other, the effect of the collaboration is salutary for both sides. The skills and assets of the small and the large are complementary and symbiotic, mutually dependent and yet autonomous.

 



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MPH - Peers Inc: How People and Platforms Are Inventing the Collaborative Economy and Reinventing Capitalism ISBN - 9781610395540