• Managing Across Borders: The Transnational Solution

    • (Average rating 4.10 / 29 ratings / 1 reviews)

    RM 119.80

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    • ISBN Code: 9781578517077
    • Format : Paperback
    • By (Author): Bartlett, Christopher A.; Ghoshal, Sumantra
    • Publisher: Harvard Business Review Press
    • Published Date: 04 Feb 2002


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Widely acclaimed for its perceptive insights into the management of companies operating in an international environment, Managing Across Borders has established itself as a landmark book. Bartlett and Ghoshal describe the emergence of a revolutionary corporate form-the transnational-and reveal how the nature of the global competitive game has fundamentally changed.

"Highly readable…Valuable lessons for companies in a wide range of industries and sizes-indeed, almost any organization operating several different businesses across borders."

-The Financial Times

"A fascinating book …The conclusions certainly break away from the…perceived wisdom about the factors needed for success in global markets."

-Management Today

"Managing Across Borders makes clear that success in global strategy is as much a function of the ability to organize and manage as it is the ability to create a sound strategy. Bartlett and Ghoshal make an important and highly practical contribution in a book that represents the leading edge of thinking on this important subject."

-Michael E. Porter, Bishop William Lawrence University Professor, Harvard Business School, and author of Competitive Strategy


Goodreads Reviews

(Average rating 4.10 / 29 ratings / 1 reviews)


MPH - Managing Across Borders: The Transnational Solution ISBN - 9781578517077