• Samsung Rising (UK)

    • (Average rating 3.80 / 270 ratings / 39 reviews)

    RM 79.90

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    • Category : CASES & READING
    • ISBN Code: 9780753554814
    • Format : Paperback
    • By (Author): CAIN, GEOFFREY
    • Publisher: Random House (UK)
    • Published Date: 19 Mar 2020


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Based on years of reporting on Samsung for the Economist, the Wall Street Journal, and Time from his base in South Korea, and his countless sources inside and outside the company, Geoffrey Cain offers the first deep look behind the curtains of the biggest company nobody knows.
How has this happened? Forty years ago, Samsung was a rickety Korean agricultural conglomerate that produced sugar, paper, and fertilizer. But with the rise of the PC revolution, Chairman Lee Byung-chul came up with an incredibly risky multimillion dollar plan to make Samsung a major supplier of computer chips. Lee had been wowed by a young Steve Jobs who sat down with the chairman to offer his advice, and Lee quickly became obsessed with creating a tech empire.

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(Average rating 3.80 / 270 ratings / 39 reviews)

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