• The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

    • (Average rating 4.08 / 179160 ratings / 2767 reviews)

    RM 129.90

    Product Unavailable. For enquiry, please email to contact@mph.com.my

    • Category : ENTREPRENEURSHIP
    • ISBN Code: 9780307887894
    • Format : Hardcover
    • By (Author): Ries, Eric
    • Publisher: Crown Business
    • Published Date: 13 Sep 2011

     

    * Discount valid for Online Purchase(s) only. Not applicable for purchases at MPH outlets.
    Price may change from time to time as advised by the publishers

"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly.

Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"--

 



Goodreads Reviews

(Average rating 4.08 / 179160 ratings / 2767 reviews)

Bestsellers in ENTREPRENEURSHIP

MPH - The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses ISBN - 9780307887894