• The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth

    • (Average rating 4.05 / 1678 ratings / 102 reviews)

    RM 69.95

    Product Unavailable. For enquiry, please email to contact@mph.com.my

    • Category : business-and-management
    • ISBN Code: 9780241197264
    • Format : Paperback
    • By (Author): Ries, Eric
    • Publisher: Portfolio Penguin
    • Published Date: 17 Oct 2017

     

    * This product is zero-rated GST. Price payable is exclusive of GST * Discount valid for Online Purchase(s) only. Not applicable for purchases at MPH outlets.
    Price may change from time to time as advised by the publishers

In The Lean Startup, Eric Ries, Entrepreneur in Residence at Harvard, created a global movement. Concepts like constant iteration, minimal viable products (MVPs), and pivoting have changed the language of business. Now he turns his attention to companies and organizations of all sizes.
 
Ries has been working with giant firms like General Electric and Toyota to help them become more nimble, in order to spur growth and produce products and services that customers want. In The Startup Way, he shares his insights, stories and best practices, delivering a critical toolkit to solve all business challenges.
 
Today every company needs to get faster and smarter. Read The Startup Way and discover how to embrace change, survive and thrive.
 


Goodreads Reviews

(Average rating 4.05 / 1678 ratings / 102 reviews)

Bestsellers in business-and-management

MPH - The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth ISBN - 9780241197264