• The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success

    • (Average rating 4.08 / 1494 ratings / 93 reviews)

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    • Category : STRATEGIC MANAGEMENT
    • ISBN Code: 9780071748759
    • Format : Hardcover
    • By (Author): Gallo, Carmine
    • Publisher: McGraw-Hill Professional
    • Published Date: 01 Oct 2010

     

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In "The Innovation Secrets of Steve Jobs," bestselling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, first-person interviews with experts and business leaders as well as specific ideas for applying those principles to every business, large or small. The Seven Principles are: Principle One: Do What You Love, Principle Two: See Genius in Their Craziness, Principle Three: Sell Dreams, Not Products, Principle Four: Offer New, Principle Five: Say No to 1,000 Things, Principle Six: Master the Message, Principle Seven: Inspire Evangelists One More Thing ...Expect Excellence from Yourself and Others. Watch Carmine Gallo talk about a 'Think Different' Approach to Innovation - Based on the Seven Guiding Principles of Apple CEO Steve Jobs. The seven principles combine to form a framework that readers can employ to bring innovation and creativity to every part of their job and their lives!
 



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