From one of the leading experts in viral and social marketing-market your business effectively to today's ...
Over the years, marketing has mutated through three stages. Many of today's marketers still practice marketing 1.0, some practice marketing 2.0, ...
Sony vs. Samsung is business history at its best! It explores the divergent ...
The revised edition of this highly acclaimed work presents crucial lessons from Japan's recession that could aid the US and other economies as they ...
You're holding a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's ...
Marina Zhang addresses her topic with vigor and a touch of involved passion that is often missing from the clinical analyses that frequent the ...
Poorly Made in China chronicles the experiences of an American ...
This is the illustrated edition of The Five Dysfunctions of A Team by Patrick Lencioni who provides a powerful theory about the five ...