Privacy & Policy
MPH Bookstores Sdn Bhd is committed to ensuring that your privacy
Data Protection Act 2010, which describes how your information is collected and
used and your choices with respect to your Personal Data. This policy explains how
we use the information we collect about you and the procedures that we have in place
to safeguard your privacy whilst you use the website.
MPH Bookstores Sdn Bhd may disclose to third party service providers within and
outside of Malaysia certain aggregate information contained in your registration
applications but MPH Bookstores Sdn Bhd will not disclose to any individuals your
name, address, email address or telephone number without your prior consent except
to the extent necessary or appropriate to comply with applicable laws or in legal
Information collected by MPH Bookstores Sdn Bhd
MPH Bookstores Sdn Bhd does not sell, share or trade customers personal information
collected online with third parties.
Our Web servers do not automatically recognise specific information about individual
users on our site. In addition, our servers do not automatically record information
regarding a user's e-mail address unless the user supplies it.
We collect information about users during the registration process for certain parts
of our site; through their participation in certain activities, including contests,
The user-supplied information collected through the registration process, surveys,
contest entry forms or other similar vehicles is used to improve the content of
our site, or used for our marketing purposes. It is not shared with other organisations
for commercial purposes unless specifically stated.
Although the precise details of the Personal Data collected will vary according
to the specific purpose (such as contests, forums, surveys etc) whether via online
or otherwise, we may typically collect the following Personal Data from or in relation
- Phone number(s);
- Date of birth;
- Email address;
- Identity card number or passport number
Purpose of Personal Data collected
Personal Data that you provide to us voluntarily on our website and its other related
channels will be processed for the following purposes:
- to enable you to make purchases at our website;
- to process exchanges or product returns;
- for processing of payments and receipts;
- to enable you to participate in promotions and contests;
- to improve our services;
- to respond to requests or complaints;
- to understand customers’ needs and offering products and services to meet those
- for purposes of rewarding you through our customer loyalty programs
- for delivery of communication via SMSes, emails & social media
- for such other purposes as permitted by applicable law or with your consent; and,
- for all other purposes incidental and associated with any of the above.
Use and Disclosure of your Personal Data
We may disclose your Personal Data to other subsidiaries within our group. These
subsidiaries will treat your Personal Data as confidential, in accordance with this
such Personal Data only for the Purposes and within the terms set out herein.
We are responsible for the Personal Data under our control, including Personal Data
disclosed by us to a Vendor (often referred to as the data processor). "Vendor"
than an employee of MPH Bookstores Sdn Bhd) who processes the Personal Data on behalf
of us. "Processing", in relation to Personal Data means for example obtaining, recording,
holding or using the Personal Data in carrying out any operation or set of operations
on the Personal Data including organisation, compilation, retrieval disclosure of
the Personal Data for verification Purposes.
We take every measure to provide a comparable level of protection for Personal Data
should the information be Processed by a Vendor.
We use and disclose aggregated non-personally identifying information collected
through this Website as part of our organisation's process of constantly improving
this Website and/or business.
We may also use your contact information to send newsletters via email or short
message services (SMS).
Storage and Retention of Personal Data
Your Personal Data shall be stored either in hard copies in our offices or stored
in servers located in Malaysia and operated by our service providers or us.
We do not offer any online facilities for you to delete your Personal Data held
Collection of Computer Data
When you visit MPHONLINE.COM, our company servers will automatically record information
that your browser sends whenever you visit a website. This data may include:
- Your computer's IP address
- Browser type
- Webpage you were visiting before you came to our site
- The pages within MPHONLINE.com you visit
- The time spent on those pages, items and information searched for on our site, access
times and dates, and other statistics.
This information is collected for analysis and evaluation in order to help us improve
our site and the services and products we provide. This data will not be used in
association with any other personal information.
Rights to Access, Update & Limit Your Personal Information
You have the right to request for access to your personal data processed by us on
MPHONLINE.com website with reasonable notice.
This also includes request for correction and/or update of your personal data that
is inaccurate, incomplete or outdated.
You are also entitled to limit our processing of your personal data by expressly
withdrawing in full, your consent given previously, in each case, including for
direct marketing purposes subject to any applicable legal restrictions, contractual
conditions and within a reasonable time period.
Registration as a member on MPHONLINE.com website
When you register as a member on MPHONLINE.com website, we will also use your personal
information to send you marketing and/or promotional materials from time to time
via email and SMSes. If relevant, we will allow our sister companies to send relevant
marketing materials to you. You can unsubscribe from marketing information at any
time by using the unsubscribe function within the electronic marketing material.
Subscribing to MPHONLINE.com e-newsletter
Upon subscribing to our MPHONLINE.com e-newsletter, you will be receiving marketing
and/or promotional emails from us, which includes monthly promotions, new titles,
in-store news and etc.
Unsubscribe the e-newsletter from MPHONLINE.com
If you wish to unsubscribe our enewsletter, please log on to www.mphonline.com,
go to Account setting and click "No" for E-Newsletter option and you will automatically
be excluded from any e-newsletters from us.
If you have any queries about how to unsubscribe our enewsletter, please email us
at firstname.lastname@example.org or contact us at 1300-888-674
Any email that we send to you will also contains an easy automated unsubscribe link
so that you can opt-out of the subscription. Simply follow the indications in the
Personal Data held by us will be kept confidential in accordance with this Privacy
Policy pursuant to any applicable law that may from time to time be in force.
Any questions, comments, suggestions or information other than Personal Data sent
or posted to this Website, or any part of the this Website by visitors will be deemed
voluntarily provided to us on a non-confidential and non-proprietary basis.
We reserve the right to use, reproduce, disclose, transmit, publish, broadcast and/or
post elsewhere such information freely as set out in (3) above.
Complaints and Disputes
If you have reason to believe that we have breached the principles set out in this
Notice, we urge you to raise this with us. You may contact us via the following
We will investigate all complaints and you will usually receive a response within
30 days. If we find a complaint justified, we will resolve it.
- contact us via phone at 1300-888-674 ;
- e-mail us at email@example.com; or
- write to us. Please address the letter to:- MPH BOOKSTORES SDN BHD 3rd Floor, Lot
1 & 2, Bangunan TH No.5, Jalan Bersatu, Section 13/4 46200 Petaling Jaya
What you will receive from us when you
subscribe MPHONLINE.com e-newsletter?
Upon subscribing to our MPHONLINE.com e-newsletter, you will be receiving promotional
emails from us which includes monthly promotions, new titles, in-store news and
How to unsubscribe the enewsletter from
If you wish to unsubscribe our enewsletter, please log on to www.mphonline.com, go
to Account setting and click "No" for E-Newsletter option and you will automatically
be excluded from any e-newsletters from us. If you have any queries about how to
unsubscribe our enewsletter, please email us at
firstname.lastname@example.org or contact us at 1300-888-674
Any email we send to you will contain an easy automated unsubscribe
link so that you can opt-out of the subscription. Simply follow the indications
in the email.
Where and how to ask questions or file
If you have further queries, please email us at
email@example.com or contact us at 1300-888-674.
SDN BHD (46248-M)
[ GST Reg. No: 000542572544 ]
3rd Floor, Lot 1 & 2, Bangunan TH
No.5, Jalan Bersatu, Section 13/4
46200 Petaling Jaya
Tel: +603 7955 1090
Fax: +603 7955 2090