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Five Stars: The Communication Secrets to Get From Good to Great
Gallo, Carmine
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List price : RM 74.90
Online price : RM 67.41
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Product Description:

How to get to master the art of persuasion―from the bestselling author of Talk Like Ted.
Ideas don’t sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a “soft” skill―it is the human edge that will make you unstoppable, irresistible, and irreplaceable―earning you that perfect rating, that fifth star.
 
In Five Stars, Carmine Gallo, bestselling author of Talk Like TED, breaks down how to apply Aristotle’s formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable―not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams.
In the knowledge age―the information economy―you are only as valuable as your ideas. Five Stars is a book to help you bridge the gap between mediocrity and exceptionality, and gain your competitive edge in the age of automation.
 
In Five Stars, you will also learn:
-The one skill billionaire Warren Buffett says will raise your value by 50 percent.
-Why your job might fall into a category where 75 percent or more of your income relies on your ability to sell your idea. 
-How Airbnb’s founders follow a classic 3-part formula shared by successful Hollywood movies.
-Why you should speak in third-grade language to persuade adult listeners. 
-The one brain hack Steve Jobs, Leonardo da Vinci, and Picasso used to unlock their best ideas.



Product details:
Product ID : 9781509896776
Pages : 256
Format : Paperback
Published Date : 14-JUN-2018



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Author Collection:
  1. Five Stars: The Communication Secrets to Get From Good to Great
  2. The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success
  3. Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds
  4. Talk Like Ted : The 9 Public Speaking Secrets of the World's Top Minds
  5. The Storyteller's Secret: How TED Speakers and Inspirational Leaders Turn Their Passion into Perfomance
  6. Storyteller's Secret (UK)
  7. The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't
  8. The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
  9. 大家来看贾伯斯
  10. The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success
  11. The Power of Foursquare: 7 Innovative Ways to Get Customers to Check In Wherever They Are
  12. The Presentation Secrets of Steve Jobs: Teknik Menjadi Penyampai Hebat di Hadapan Semua (Edisi Bahasa Melayu)
  13. The Presentation Secrets of Steve Jobs: How to be Insanely Great in Front of Any Audience
  14. The Apple Experience: Secrets to Building Insanely Great Customer Loyalty
  15. Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds

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