Over the past decade, Malcolm Gladwell has become the most gifted and influential journalist in America. In The New Yorker, his writings are such must reads that the magazine charges advertisers significantly more money for
ads that run within his articles. With his #1 bestsellers, The Tipping Point, Blink and Outliers, he has reached millions of readers. And now the very best and most famous of his
New Yorker pieces are collected in a brilliant and, provocative anthology.
Among the pieces: his investigation into why there are so many different kinds of mustard but only one kind of ketchup; a surprising assessment of what makes for a safer automobile; a look at how we hire when we can't tell who's
right for the job; an examination of machine built to predict hit movies; his famous profile of inventor and entrepreneur Ron Popeil; a look at why employers love personality tests; the saga of the quest to invent the perfect cookie; and a look at hair dye and the hidden history of postwar America.