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Wild Ride: Inside Uber's Quest for World Domination
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List price : RM 57.95*
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Product Description:

Uber is one of the most fascinating and controversial businesses in the world, both beloved for its elegant ride-hailing concept and heady growth, and condemned for CEO Travis Kalanick's ruthless pursuit of success at all cost.
In Wild Ride, Adam Lashinsky, veteran Fortune writer and author of Inside Apple, traces the story of Uber's meteoric rise: from its murky origins to its plans for expansion into radically different industries. The company has already poached entire departments from top research universities in a push to build the first self-driving car and possibly replace the very drivers it's worked so hard to recruit.
With access to current and former employees, as well as CEO Travis Kalanick who has recently taken a leave of absence from the company, this book will be the first to unlock Uber's vault. It's a story that start-up founders, business executives, tech-savvy readers, and drivers and riders will find riveting.

Product details:
Product ID : 9780241278499
Pages : 240
Format : Paperback
Published Date : 30-MAY-2018

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Author Collection:
  1. Wild Ride: Inside Uber's Quest for World Domination
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