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Hit Makers: How Things Become Popular
Thompson, Derek
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Product Description:

What makes a hit a hit? In Hit Makers, Atlantic Senior Editor Derek Thompson puts pop culture under the lens of science to answer the question that every business, every producer, every person looking to promote themselves and their work has asked. Drawing on ancient history and modern headlines - from vampire lore and Brahms's Lullaby to Instagram - Thompson explores the economics and psychology of why certain things become extraordinarily popular. With incisive analysis and captivating storytelling, he reveals that, though blockbuster films, Internet memes and number-one songs seem to have come out of nowhere, hits actually have a story and operate by certain rules. People gravitate towards familiar surprises: products that are bold and innovative, yet instantly comprehensible. Whether he is uncovering the secrets of JFK and Barack Obama's speechwriters or analysing the unexpected reasons for the success of Fifty Shades of Grey, Thompson goes beyond the cultural phenomena that make the news by revealing the desires that make us all human. While technology might change, he shows, our innate preferences do not, and throughout history hits have held up a mirror to ourselves. From the dawn of Impressionist art to the future of Snapchat, from small-scale Etsy entrepreneurs to the origin of Star Wars, Derek Thompson tells the fascinating story of how culture happens - and where genius lives.




Product details:
Product ID : 9780141981598
Pages : 368
Format : Paperback
Publisher : Penguin UK
Published Date : 25-JAN-2018



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Author Collection:
  1. 引爆疯潮:彻底掌握流行扩散与大众心理的操作策略
  2. Hit Makers: How Things Become Popular
  3. Hit Makers: How Things Become Popular
  4. Hit Makers: How to Succeed in an Age of Distraction

Look for similar items by Category:
Main Category : SOCIOLOGY
Sub Category : POPULAR CULTURE
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