The hottest trend spotter in North America reveals powerful strategies for thriving in any economic climate. Did you know that Hewlett?Packard, Disney, Hyatt, MTV, CNN, Microsoft, Burger King, and GE all started during periods of economic recession? Periods of uncertainty fuel tremendous opportunity, but the deck gets reshuffled and the rules of the game get changed. EXPLOITING CHAOS is the ultimate business survival guide for all those looking to change the world. Topics include: SPARKING A REVOLUTION, TREND: HUNTING, ADAPTIVE INNOVATION and INFECTIOUS MESSAGING.
About the Author
Jeremy Gutsche, MBA, CFA, is an innovation expert, host of Trend Hunter TV, one of North America's most requested keynote speakers, and the founder of TrendHunter.com, the world's largest network for trend spotting and innovation, boasting an audience of roughly 10 million monthly views. Routinely sourced by the media, Jeremy's broad appeal ranges from The Economist and The Financial Times to Entertainment Tonight and FOX News. He has been described as "a new breed of trend spotter" by The Guardian, "an eagle eye" by Global TV, an "Oracle" by The Globe and Mail and "on the forefront of cool" by MTV.
"Exploiting Chaos is a rousing battle cry for the kind of creative, risky thinking that is most needed in times of change and disorder. Whether you're a CEO trying to stay ahead of the curve, a daydreaming teenager, or a wannabe trailblazer, this bold guide is the shake-up you need to check your assumptions, get inspired, and turn business-as-usual totally upside down."
-- Daniel H. Pink, author of A Whole New Mind and The Adventures of Johnny Bunko
"Jeremy is a walking, talking, breathing trend, a living example of what happens when you take your own advice. With his ideas, you might catch an ideavirus."
-Seth Godin, author of Tribes
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