In-N-out Burger: An Unauthorized Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules
Author: Perman, Stacy |
| | ISBN | : | 9780061346712 | | Format | : | Paperback | | Publisher | : | Harper, Collins | | Publish Date | : | 14-APR-2009 | | Main Category | : | | | Sub Category | : | | | Price | : | RM 93.90* | | Usual Local Delivery | : | (Currently Unavailable) |
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* price may change from time to time as advised by the publishers |
| "In-N-Out Burger" is the story of where the fast food industry began but not where it ended up. This is the story of a unique and profitable business that not only defies all expectations but also exceeds them. It is a lesson in the sly counterintuitive approach to doing business that places quality, the customer and employees first. The chain has launched a subculture of die hard fanatics that cross all sociological boundaries. This is a keenly observed narrative that explores the evolution of a California fad that transformed into an enduring cult of popularity; it is also the story of the unpretentious and ultimately tragic Snyder family that cooked a billion burgers and hooked zillions of fans. Finally, as the story of In-N-Out unfolds so too does the cultural history of America as influenced and shaped by car culture and fast food.
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